22. May 2017
Get-to-know at AWK
A space for ideas, that want to be developed soon – that’s what INCworX, the so-called world of experience, at the Invention Center (INC) on Campus Melaten is. It is giving visitors the opportunity to individually create their own workplace, so it is possible to let the creativity run wild, while being far from daily working life. During the Aachen Machine Tool Colloquium (AWK) on 18th and 19th may, it was possible to get to know the INC and its methods in a BreakOut session. What was shown there? How new products can be developed in the world of experience – starting with the identification of successful market opportunities to the derivation of initial concepts and prototypes, ending with the perfect business model.
Therefore INCworX has much to offer: The Trend Cube for example, a separated room with telescreen and a lot of space for visualizing ideas. The Atelier, which gives the opportunity to develop a prototype by just testing everything you want or the stage, where an already finished product can be presented.
Way of innovation
Who made the way to INC at AWK, could get an impression of how a booked week in the world of experience could be. Very important – and for that the INC offered freshly baked waffles and a cozy wine bar – is a comfortable feeling. Companies who want to book a workshop-week at the Invention Center, get the chance to calmly cook together on the first evening and just enjoy a relaxed time – keyword Team Building. The following days give the chance to get to know the latest market trends by working on different stations. Furthermore, these stations show, which target group is the right one and what the company should do, to keep their products up to date – or to create a completely new one! Therefore, the world of experience offers many possibilities of recording ideas on panels, rinseable walls or with chalk on blackboards. Also, there is enough space for presentations and if you need to take a break, you can rest in a comfortable hammock or in one of the cozy seats – just like the AWK visitors did.
Who was not able to visit the INC in person, could get information about INCworX at the booth in Eurogress. Besides the exhibition stand gave facts about the KEX Knowledge Exchange AG, who is the practitioner in giving the INC’s partners relevant and tailored knowledge about technologies and markets and moreover providing a network of experts.
Dazzling eyes and a lot of positive feedback proved, that the hard work was worth it – the INC is looking forward to its partner’s innovations!